Tech SEO Pro Premium By Kristina Azarenko For Immediate Digital Download!

Become an Advanced Technical SEO Professional

(even if you don’t have coding skills or a development background)

Are you tired of being overwhelmed by conflicting technical SEO advice and having no structured way to learn and make decisions yourself?

Technical SEO can feel so intimidating. Stressing over the errors and not knowing how to fix them and whether they need to be fixed in the first place… It IS scary.

And you have valid reasons for that!

It’s easy to get tripped up by jargon, like “canonical tags”, “crawling”, “page experience and core web vitals”, “server configuration”.

And then you also hear people saying that you need to learn HTML, CSS, Javascript… and now Python (!) to be a good technical SEO.

→ It feels so intimidating.

Do you actually need to become a developer to be able to grasp all technical SEO concepts???

Or you might get technical SEO. But still, sometimes you’re completely lost.

→ How do you prioritize your findings after you do a crawl?

→ How do you know what things will actually move the needle?

And you know that a lack of strong tech SEO knowledge is limiting you in your career.

You want to become an SEO lead, a manager, a director or start your own consultancy. But you’re not confident that you can actually bring results to your clients or employer.

I know. I’ve been there.

Technical SEO scared me

When I first started learning technical SEO, I was so overwhelmed.

You might be feeling the same now.

You watch YouTube videos…

Read Twitter threads…

You google the answers…

You ask questions on Slack, forums…

You talk to your colleagues…

Or even go to developers hoping they will help you with your tech SEO questions…

So, in the end, you have 1254637 browser tabs opened with blog posts, YouTube videos… and feeling even more desperate than before you started your research.

•••

Don’t get me wrong, some of it might even work.

→ But it’s time-consuming

→ It’s not sustainable

→ You get conflicting answers

→ And there’s no structure in how you learn

Moreover, these resources still don’t explain to you the WHY and HOW behind the technical SEO issues you’re facing. So in the end, you’re back to square one.

It’s time to OWN your tech SEO knowledge!

Here’s the thing:

If you want to be when making and prioritizing technical SEO recommendations (and be trusted by your team and clients)…

Here’s what you need to know:

How to identify technical SEO issues
How to understand why this issue occurred
How to know if this is a real issue or a “nice-to-have” thing
How to prioritize the issues you identified so you can concentrate on what brings results to your clients
How to get the technical SEO issues fixed

Just imagine being a Pro in technical SEO

Oh, what a wonderful world:

You’re confident when making technical SEO recommendations
You can speak the tech SEO language and contribute to the meetings
You can do quality website audits and then easily QA the implementation
You can fix many things yourself without waiting for the developers
You know how to prioritize technical SEO issues and concentrate on those that will move the needle

Being good at technical SEO will help you to…

Become a more advanced SEO professional
Take on a better role as an SEO and be paid more
Move into an SEO Lead, Manager or Director position
Stay competitive in the job market
Start your SEO consultancy or an agency
Provide much more value to your clients and save the cost of outsourcing
Increase your prices and expand your services
Build a strong SEO team and train them to handle technical SEO issues
Make more money as you will provide more value to your clients
Work from anywhere

Future-proof your career

Join the top 1% of the SEO industry professionals who are good at technical SEO:

SEO Ladder: know SEO, good at on-page SEO, Pro in Tech SEO

The big question is:

How can you become confident in your technical SEO knowledge and be less dependable on developers, blogs and YouTube videos?

Introducing Tech SEO Pro

THAT! Technical SEO Course

Tech SEO Pro – Technical SEO course by MarketingSyrup Academy – Kristina Azarenko
I became so tired of seeing that many people say that a tech SEO must be a developer too. This is BS.

That’s why I created the Tech SEO course – to help YOU become an advanced SEO even if you don’t have coding experience or developer background. It will help you navigate the common pitfalls and challenges so that you can stay focused on what matters most: helping your clients or your website succeed!

Tech SEO Pro isn’t just a course.

It’s a learning experience designed to take you by the hand and teach you the principles and strategies needed to become an advanced technical SEO professional.

Easy-to-follow lessons
Over-the-shoulder tutorials
Practical explanations
Practical homework
Built-in accountability

Tech SEO Pro Course will help you become confident in your technical SEO knowledge and find the best solution in every situation.

→ No more overwhelm by conflicting advice

→ No more stressing over the errors and not knowing how to fix them and whether they need to be fixed in the first place

→ No more guesswork in prioritizing the issues

In addition to proven technical SEO strategies, you will learn how to THINK as a technical SEO. So you’ll KNOW how to approach any technical SEO issue you’ll face.

Course details

Tech SEO Pro consists of 10 powerful modules

The best thing? You are going to INFLUENCE the course contents as it’s going to be recorded from June to September 2022.

I never offered this before. You’ll be the founding member of the Tech SEO Pro course!

Just imagine having all tech SEO answers under your fingertips!

•••

Available modules
These modules are already recorded and you’ll get instant access to them once you join the course!

Module 1: Welcome

Videos included:

Your Success in the Course

Your results after this module:

This module will set you up for a great start
You’ll understand how this course works and how to get the most out of it

Module 2: Falling in Love with Technical SEO

Videos included:

Technical SEO vs Content SEO

3 pillars of Technical SEO

Your results after this module:

You’ll understand the fundamental difference between on-page and technical SEO
You’ll get an ultimate framework of 3 pillars of Technical SEO
You’ll see what power you have over website’s ranking as a technical SEO

Module 3: How Google Works

Videos included:

What happens before a page can rank: 5 stages you must know
Crawling: robots.txt
Indexing: meta robots index, noindex

Your results after this module:

You’ll get a full picture of all the stages a page goes through before it appears in the search results
You’ll be many steps ahead of most SEOs who can’t explain crawling, indexing, rendering and ranking
You’ll be able to stay away from the common mistakes most SEOs make when they try to control crawling and indexing
You’ll see unexpected results of my SEO experiment with page indexing

Module 4: Controlling Crawling and Indexing of a Website Like a Pro

Videos included:

How to check if a page is indexed and how to get a page indexed quickly
3 Types of canonical tags and their purpose
Why did Google choose a different canonical tag?
Using HTTP status codes for the win
Redirects and redirect chains (how to use + bad examples)
Setting up redirects (via plugins, cPanel and .htaccess)
How to use cURL for HTTP Requests
How to fix duplicate content issues (common + eCommerce examples)
The ultimate guide to handling website pages
Sitemap.xml

Your results after this module:

You’ll understand possible indexing issues and know how to solve them
You’ll understand how Google chooses canonical pages and how you can influence that (hint: it’s not only about canonical tags)
You’ll find 5 possible reasons why Google chooses wrong canonical tags on your website
You’ll learn everything you need to know about HTTP status codes (and the best analogy for them), redirect chains, duplicate content and so much more!
You’ll know how to fix duplicate content issues, including eCommerce-specific ones
You’ll get an ultimate guide on handling any page on your website

Module 5: Internal Linking: the Devil is In the Detail

Videos included:

URL structure: what works and what doesn’t
How to approach URLs with parameters
What makes a perfect website structure
Everything you need to know about internal linking
Actionable ways to improve internal links
Internal linking at scale
Pagination: how to handle it the right way

Your results after this module:

You’ll learn all secrets of creating a winning URL structure (including one thing that 99% of SEOs don’t know)
You’ll understand how to handle URLs with parameters (heads up: it’s not always straightforward)
You’ll know how to build the right website structure and 1 of the most important things that should drive your decisions
You’ll learn the answers to the most discussed topic: Buttons vs. Links
You’ll get 7 actionable ways to analyze and improve internal links that you can use right now
You’ll learn how to set up internal linking at scale
You’ll understand how to set up pagination the right way
You’ll learn the best ways to use faceted navigation for eCommerce websites

Module 6: Page Experience from a Technical Point of View

Videos included:

SSL, HTTPS and security
Mobile-friendliness
Valid HTML Page Structure
Structured data: important things you need to know
The best ways to implement structured data manually and at scale

Your results after this module:

You’ll understand what Secure Sockets Layer is and how it’s related to SEO
You’ll learn unexpected things about mobile-friendliness
You’ll understand what valid page structure is and how to make it work for SEO
You’ll know what tags should never ever be found in theYou’ll get my simple process to implement structured data

Module 7: Advanced Page Speed Optimization

Videos included:

Core Web Vitals: facts and secrets
Analyze Core Web Vitals like a pro
Advanced page speed optimization
How to approach page speed optimization as an SEO
How browsers work. Critical rendering path optimization
PageSpeed Optimization from a developer’s perspective – a bonus session with Erwin Hofman

Your results after this module:

You’ll understand CVW and the 2 ways they are measured
You’ll learn secrets about your Core Web Vitals scores
You’ll get all tools you need to properly analyze page speed
You’ll learn how to provide meaningful page speed recommendations
You’ll understand the right way to approach CWV optimization efficiently
You’ll get the ultimate scheme for page speed improvements that will save you time
You’ll learn how browsers work and what you can do to optimize critical rendering path

Module 8: Javascript SEO

Videos included:

Google rendering. Client-side rendering vs server-side rendering
Source code vs rendered HTML: how to check it the right way
JavaScript SEO issues: examples and explanations
SEO-friendly JavaScript: best practices
Using Screaming Frog for JS debugging
3 steps to debug JavaScript issues and win
Debugging a NextJS website + infinite scroll
Debugging an eCommerce website
Debugging link blocks on a website
Debugging a pop-up and content in tabs
Bonus video: Lazy Loading debugging on Search Central Live

Your results after this module:

You will understand how Google renders websites (and why it’s different from how browsers do it)
You will learn why JavaScript can be tricky and what SEO issues it can cause
You’ll understand the difference between client-side and server-side rendering
You’ll learn the 3-step framework of JavaScript debugging (so you’ll know exactly how to do it in different settings and with any frameworks)
You’ll know how to make sure the JavaScript used on a website is SEO-friendly

Module 9: Technical SEO Website Audit

Videos included:

The technical SEO audit checklist
How to not get overwhelmed (even if you audit a website with millions of pages)
Importance of a manual check (and how not to fall into the rabbit hole)
Technical SEO Audit template: putting everything together

Your results after this module:

Technical SEO Audit Checklist from Tech SEO Pro course by MarketingSyrup
You’ll get an ultimate checklist for a technical SEO audit with reference to the course lessons
You’ll learn a secret that will help you to simplify your auditing process and not get overwhelmed (even by websites with millions and millions of pages)
You’ll get an audit template that you can use for your clients

Module 10: Prioritizing technical SEO recommendations

Videos included:

An ultimate framework for prioritizing your technical SEO recommendations

Your results after this module:

You’ll understand how to prioritize SEO issues so that you can provide the right recommendations at the right time
You’ll understand the thing you need to consider to prioritize your recommendations
You’ll get an ultimate framework for prioritizing technical SEO issues

Bonus sessions from the best guest speakers
PageSpeed Optimization from a developer’s perspective

Erwin Hofman
A web performance consultant, “the page speed guy”.

Cool things you’ll learn:

The right way to structure thesection for SEO and page speed optimization
A curious thing about using @import
What is the first thing you need to consider when optimizing a website for speed
Why field and lab test scores might be very different
Caching URLs with parameters
What is Interaction to Next Paint and why it might become part of CWV
Why delaying all JavaScript loading is not the best approach
What is it worth for you to be confident in your tech SEO knowledge?

What is it worth for you…

→ If I help you to increase your salary or find a better-paying job?

→ If I help you expand your services and get more clients?

→ If I save you from the headache of hiring the wrong people who don’t know tech SEO?

→ If I save you 3 hours a week for the next year by showing you the ready-to-use answers?

You have two options…

Option #1:

Keep doing what you’ve been doing (and be frustrated and annoyed with the results)

Option #2:

Join Tech SEO Pro and let me help you build the technical SEO expertise that will allow you to future-proof your career…

What’s included:

All 10 Tech SEO Pro modules
A detailed technical SEO audit checklist
Prioritization framework for tech SEO issues
Checklists and templates
Why learn technical SEO from me?

Kristina Azarenko Technical SEO Pro course author and Tech SEO expert

Hi, a soon-to-be tech SEO Pro!

I’m Kristina Azarenko.

My 10+ years of hands-on SEO experience have helped me become really good at what I do. In the last few years, I’ve been specializing in technical SEO.

I’ve done it all:

→ Website audits
→ Website migrations
→ Implementing redirects, canonicals, meta robots tags…
→ Creating SEO documentation for custom websites
→ Developing technical SEO frameworks for a content management system empowering hundreds of websites

But most importantly, I am a human who was not born with these skills and who doesn’t have a development background.

I’m like you, I just started earlier.

I love technical SEO, I feel like my brain thinks in sync with it.
And I’ll show you the way to being a tech SEO pro

Here are some more formal facts about me:

A Technical SEO consultant
Was featured in Search Engine Land post as one of the 13 women shaping the SEO industry
An international speaker (Women in Tech SEO Festival, Google Search Central conference, Semrush, Serpstat, etc.)
Creator of the SEO Pro extension with 27k+ users
Creator of eCommerce SEO Mastery and SEO Challenge course with 600+ students
Helped my previous students find jobs, move to SEO roles, get more clients through my courses
Friends of Search SEO Awards judge
LinkedIn Learning instructor
A teacher by education

The Tech SEO Pro Course is for you if:

You already have some SEO experience
You’re ready to uplevel your technical SEO skills
You are willing to put in work and get practical knowledge
You are ready to roll up your sleeves and do the homework
You want to advance your career using technical SEO skills
You recognize the importance of technical SEO for a well-rounded professional

The Tech SEO Pro Course is NOT for you if:

You are a complete newbie and want to learn all aspects of SEO including on-page (in this case, SEO Challenge is a better fit for you)
You already know everything and don’t need to uplevel your technical SEO skills
You expect results without going through the course and doing homework
You are not ready to learn how to THINK as a technical SEO and find solutions based on your knowledge.
You know what the course should consist of better than the course creator

Tech SEO Pro Premium By Kristina Azarenko, What is it included (Content proof: Watch here!):