The Enchanting Headline Writing Course by Henneke Duistermaat
The Enchanting Headline Writing Course by Henneke Duistermaat, What Is It Included (Content Proof: Watch Here!)
Do you ever wonder why you click some headlines?
And why you ignore most headlines?
In the old days of print advertising, David Ogilvy suggested that if 100 people read a headline only 20 will actually read your advert or article.
And now?
According to WordPress, 70 million (that’s 70,000,000!!!) new blog posts are published every month.
As bloggers, we’re in a tough competition for reader attention. If 100 people see your headline on social media, you’re lucky if two click through.
People often decide to read or ignore your blog post by reading only the headline:
- In social media streams, good headlines grab attention and make people curious to learn more.
- In Google search results, good headlines suggest you offer the information people are looking for and that’s why they click a link to your website.
- As email subject lines, good headlines prompt subscribers to open your enewsletters, increasing the number of readers for your blog.
- At the top of your blog posts, good headlines encourage people to start reading your posts.
So, good headlines are an essential tool in growing your blog readership.
Course Curriculum
Welcome
5 tips for a smooth learning journey (2:41)
Get your Companion Emails
Downloads
Activity Book
Answer Book
The Treasure Trove with Headline Inspiration
The Power List with Wordy Inspiration
Module 1: Become a Headline Apprentice
1.0 - Introduction (1:19)
1.1 - How to grab attention in a distracted world (5:27)
Start
π Activity A. Spot power words and benefits
π Activity B. What’s your view on these headlines?
1.2 - The #1 simplest headline formula to get more clicks (5:45)
π Activity C. Identify the specific benefit
1.3 - 3+ ways to create attention-grabbing lists (5:57)
π Activity D. Why are these “List” headlines attractive?
1.4 - How to (ethically!) steal headlines (5:03)
π Activity E. “Steal” your headlines
1.5 - How to spot a headline's wonky legs (3:01)
π Activity F. Pinpoint the weaknesses
1.6 Cheat Sheet for Module 1: Become a headline apprentice
π Activity G. Establish your apprenticeship
Module 2: Become a Good Headline Writer
2.0 - Introduction (1:28)
2.1 - 3 steps to writing mouth-wateringly good headlines (4:49)
2.2 - Specificity: The #1 way to write more valuable blog posts (and more interesting headlines) (9:15)
π Activity H. Make this headline more specific & attractive
2.3 - How to add drama and power (9:37)
π Activity I. Add drama with power words
2.4 - 3 golden rules for headline writers (3:59)
π Activity J. Write a delicious headline
2.5 - 5 ways to get unstuck (and reignite your creativity) (6:53)
2.6 Cheat Sheet Module 2: Become a good headline writer
π Activity K. Evaluate your progress
Module 3: Become a Headline Master
3.0 - Introduction (1:22)
3.1 - 3 pro tips to grab attention lightning FAST (5:23)
π Activity L. Write a “Problem? Solution” headline
π Activity M. Front-load this headline
3.2 - How to make your headlines lean and lively (7:25)
π Activity N. Tighten these headlines
3.3 - How to arouse curiosity without creating spammy clickbait (7:30)
π Activity O. Pinpoint techniques for arousing curiosity
3.4 - Get more blog inspiration: 7 precious formulas (6:34)
π Activity P. Steal more headlines
3.5 The art and science of headline writing (2:50)
π Activity Q. Plan your headline practice
3.6 Cheat Sheet Module 3: Become a headline master
The Enchanting Headline Workshop
Recording of the Enchanting Headline Writing Workshop (62:33)
Recording of the Enchanting Headline Writing Workshop - Oct. 2022 (60:27)
Frequently Asked Questions
Other questions? Or comments?
1. How do you capitalize headlines?
2. How do you punctuate headlines?
3. Which headlines are good for search engines?
4. What is the ideal headline length?
5. What’s the ideal number for a list?
6. Are headline analyzers useful?
7. How do power words influence your personal brand?
8. How can you use power words in your blog posts?
9. When should you write (and choose) your headline?
10. How should you write subheads for a blog post?
11. Can you use the same headline tips for product and service pages?
12. What about subject lines?
13. Do you have examples of headlines for affiliate marketing?
Final Thoughts
Please review this course ...
What's next ...
Your Instructor
Henneke Duistermaat
Henneke Duistermaat is an irreverent copywriter on a mission to stamp out gobbledygook.
She has authored the 5-star rated books How to Write Seductive Web Copy and Blog to Win Business, and she’s written for popular sites such as Copyblogger and Kissmetrics.
Henneke has an MBA and a Post-Graduate Diploma in Marketing. She stumbled upon her life’s passion when she quit her corporate marketing job and founded Enchanting Marketing to help small business owners and freelancers find their writing voices.
Brian Clark, Founder of Copyblogger, said about Henneke: “She knows how to engage and inspire readers, and she’s an excellent teacher.”
What you’ll get
The Enchanting Headline Writing course includes:
- 14 illustrated videos and transcripts that teach you how to write headlines step by step—plus 3 cheat sheets for quick reference
- 17 activities that test your newly acquired knowledge, fine-tune your headline writing skills, and help establish a solid headline practice
- The Treasure Trove with Headline Inspiration–a PDF swipe file with 344 viral headline examples, plus guidance on how to apply similar formulas to your own blog so you’ll never run out of ideas again
- The Power List with Wordy Inspiration—a PDF with 1,290 power words to jump-start your creativity and add drama to your headlines
The course comes with an online learning outline where you can tick off the videos you’ve watched and the activities you’ve completed so it’s easy to keep track and hold yourself accountable.
The course is self-paced, so you can learn at a pace that works for you, and you get lifetime access.
Customer Reviews
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